CSR Practice

Taking the "Responsibility" out of CSR

Taking the "Responsibility" out of CSR

One can be forgiven for being confused about corporate social responsibility. In the January 2015 issue of Harvard Business Review, some really smart people are questioning whether the Porter/Kramer model of identifying social aspects of your value chain is the right way to go. In what feels like a pandering-to-the-CEO kind of article, the authors say that there's a continuum of social impacts, so whatever CSR you do is fine as long as it's coordinated. And also, please pay our consulting company some money to coordinate it for you.

Does CSR encourage bad employee behavior?

Does CSR encourage bad employee behavior?

In a recent episode of the Freakonomics podcast, Stephen Dubner stated that “customers don’t seem to care all that much” about CSR, and suggested that firms practicing CSR might be encouraging their employees to behave badly because of moral licensing. I thought it might be a good time to clarify things a bit.

More Great CSR: Give, by Zappos for Good

More Great CSR: Give, by Zappos for Good

I don’t know what your garage looks like, but mine is always full of cardboard boxes. Amazon, Zappos, Chewy, NewEgg, plus all of the random stuff that I can’t live without generates at least one more cardboard box. Zappos has crafted a CSR program that recycles those boxes into social good.

The next frontier in CSR: Lobbying

The next frontier in CSR: Lobbying

Some practitioners are concerned that the brand and reputation gains of CSR don't seem to stick around for long. And unfortunately, much of the research on the long term impact of good social performance is focused on edge cases. "Did Deepwater Horizon affect BP's consumer perception around social responsibility?" Um... duh. Yes. The culprit, I suspect, is actually integrity.