On Black Friday 2016, Patagonia decided to donate 100% of sales to environmental causes. Here's the inside story.
Today's featured company is Girl Scouts of the USA, the national organization that oversees the 112 independent Girl Scout Councils and 1.9 million Girl Scouts across the U.S. In October, Girl Scouts added 12 weeks of paid parental leave for the birth or adoption of a child (or foster care) to their benefits package.
HBR.org recently added a Social Responsibility topic to the website, and it’s a great resource. Especially when it’s conclusions are overly broad or completely wrong. For example, “When Corporate Philanthropy Makes the Recipient Look Bad“, by Yuliya Shymko and Thomas Roulet, concludes that corporate sponsorship can damage the reputation of the causes they support. But really, can corporate philanthropy do harm?
There are an infinite number ways for businesses to create social impact through their CSR programs. The typical process usually starts with a list of program ideas. Instead, look at it the other way around. First identify the business benefit you want, and then select a CSR program that moves you in that direction.