Can making a bad gift hurt your company?

Can making a bad gift hurt your company?

HBR.org recently added a Social Responsibility topic to the website, and it’s a great resource. Especially when it’s conclusions are overly broad or completely wrong. For example, “When Corporate Philanthropy Makes the Recipient Look Bad“, by Yuliya Shymko and Thomas Roulet, concludes that corporate sponsorship can damage the reputation of the causes they support. But really,  can corporate philanthropy do harm?

Implement great CSR by putting the business benefits first

Implement great CSR by putting the business benefits first

There are an infinite number ways for businesses to create social impact through their CSR programs. The typical process usually starts with a list of program ideas. Instead, look at it the other way around. First identify the business benefit you want, and then select a CSR program that moves you in that direction.