In a recent episode of the Freakonomics podcast, Stephen Dubner stated that “customers don’t seem to care all that much” about CSR, and suggested that firms practicing CSR might be encouraging their employees to behave badly because of moral licensing. I thought it might be a good time to clarify things a bit.
The Las Vegas Metro Chamber of Commerce asked us to present a webinar on Corporate Social Responsibility. If you have 20 minutes or so, the video replay is now available!
Some practitioners are concerned that the brand and reputation gains of CSR don't seem to stick around for long. And unfortunately, much of the research on the long term impact of good social performance is focused on edge cases. "Did Deepwater Horizon affect BP's consumer perception around social responsibility?" Um... duh. Yes. The culprit, I suspect, is actually integrity.